Preparing a successful PENNA entry

Picker and Patient Experience Network (PEN) webinar

The Patient Experience Network National Awards (PENNA) recognise best practice in patient experience across all areas of health and social care in the UK. The aim of the awards is to improve patient and staff experience by sharing and celebrating best practice. With over 20 categories in this year’s awards, there is an opportunity for a diverse range of teams to showcase their work.

In this webinar from 24th May 2022, we discuss what makes a successful entry. Our panellists, consisting of judges and previous winners (from NHS trusts and industry), discuss how to use the judging criteria to create an impressive case study from your work. The conversation includes top tips on how to ensure you demonstrate the impact of your work on patient and staff experience.

Submissions for this year’s awards are now open and will close on Friday 1st July 2022.

Entering the PEN awards is about more than winning an award; it’s a chance to learn from peers and celebrate all the hard work that has gone into improving people’s experiences over the last year.

The awards will be hosted in-person at the University of Birmingham on Wednesday 28th September 2022. We’re looking forward to seeing you!


Hanan L’Estrange-Snowden – Introduction to the webinar

Ruth Evans MBE – Introduction to PENNA

Chris Graham – Judging criteria – Chris will review the judging criteria and how to use them to make your entry stand out.

Jean Tucker – Entry considerations – What sets entries apart from one another.

Kuldeep Singh – Creating a winning entry – Summary of Kuldeep’s approach and how he evidenced his improvement work’s impact.

Nicola Wayne – Creating a winning entry – Summary of Nicola’s approach and how she grew a pilot study to a nationwide audience.

Michaela Tait – Judging – What the judges look for in a winning entry.

Panel Discussion – Top tips on how to get your entry noticed.

Chair’s summary


Ruth Evans MBE, Managing Director, Patient Experience Network (PEN).

Ruth is the founder of PEN. She is delighted to see how the understanding of patient experience and experience in general, is developing and improving.

Ruth can be found on Twitter @PEN_NEWS.

Chris Graham, Group CEO, Picker.

Chris has been Picker’s CEO since 2017 and has been a judge for the PEN awards for a number of years. He enjoys reading innovative, impactful entries.

Chris can be found on Twitter @ChrisGrahamUK.

Chris Graham

Hanan L’Estrange-Snowden, Insight Manager, Picker.

Hanan will be chairing the panel. Working at Picker, Hanan supports the charity’s partners and clients to better understand and improve people’s experiences of health and social care.

Kuldeep Singh, Quality Improvement Advisor, Birmingham and Solihull Mental Health NHS FT.

Kuldeep has been a former entrant, overall winner and a judge for the PEN awards over a number of years. He is proud to be part of the evolving NHS patient experience and co-production journey. He finds the award entries a delight to read and inspiration for new ideas.

Kuldeep can be found on Twitter @KuldeepNHS.

Michaela Tait, Senior Manager Personalised Care, NHS England.

Michaela has worked in the NHS for 25 years in roles with a common thread; ensuring patient, family and carer voice is heard and the insight is used to create positive change.

Michaela has been a judge for the PEN awards for a number of years and has also attended the ceremony as a ‘shortlisted’ delegate. She considers being a judge a privilege; it is a fabulous opportunity to hear about the innovative ways that patient, family and carer experience is being used to the best effect.

Michaela can be found on Twitter @michaelatait8 (and was a previous winner of PENNA # BestTweeter).

Jean Tucker, Patient Experience Improvement Manager, Gloucestershire Hospitals NHS FT.

As well as a judge, Jean has been a winner or runner up in several categories of the PEN awards including Patient Experience NHS Manager of the Year. Jean loves hearing about new innovative ways of improving patient and staff experience, especially through these challenging times.

Jean is a member of the award-winning Patient Experience Team at Gloucestershire NHSFT and also manages a PALS team.

Jean can be found on Twitter @thejeantucker.

Nicola Wayne, Senior Brand Manager, Nutricia UK.

After working as a Dietitian across NHS Hospital Trusts, Nicola joined the commercial healthcare world. In her current role, she has responsibility for marketing the Nutricia Homeward service which provides support at home to over 30,000 tube-fed patients.

Implementing service developments which enhance patients’ experience is key and Nicola is passionate about bringing the patients’ perspective into all business decisions.

Nicola can be found on Twitter @wayne_nik.

Talk to us about person centred care

Send us a message

Sign up to our newsletter

items marked with * are required