Representation in patient feedback is vital for promoting equality, diversity, and inclusion. However, it is often the case that not everyone’s voice is heard when care services ask people about their experiences.
If the feedback we collect does not include people from different groups (such as populations defined by protected characteristics or socially excluded communities) then we cannot understand their needs, preferences, and experiences. This can lead to missed opportunities to improve services for those who need it most.
The paper identifies and addresses the five main reasons why people can be missing from feedback:
Commenting on the importance of this paper, Chris Graham, lead author and Group CEO of Picker, said:
“Patient experience research provides a user perspective on the quality of health and care services, and offers the insight to ensure that care is truly person centred. To make sure that care is equitable – that it is person centred for all people, always – it’s vital that patient experience measures take into account the views of a diverse range of users. But this can be challenging, and as a result too many voices are left unheard.
“We’re delighted to be sharing this new toolkit to aid researchers and health professionals in understanding and improving the representativeness of their work. By describing the different reasons why people’s voices may be missing we offer users the framework and language to identify, assess, and ultimately reduce underrepresentation. We encourage researchers and health service providers alike to adopt this free tool for use in reviewing their own collections.”