Alf Collins


Professor Alf Collins is NHS England’s Clinical Director for personalised care. Shared decision making, care planning, self management support, social prescribing and health literacy sit within his policy portfolio

Alf was a community consultant in pain management for many years and in parallel worked for a decade with the Health Foundation, helping lead applied research and implementation programmes in person centred care. He has researched and published widely on all aspects of person-centred care and has a particular interest in ‘changing the relationship’ between patients and healthcare professionals.

He has honorary fellowships from the Royal College of Physicians and the Royal College of General Practitioners and a Visiting Professorship in Healthcare Policy at Coventry University.

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