Webinar: Improving your NHS Staff Survey response rate

The NHS Staff Survey is one of the largest workforce surveys in the world, it’s carried out every year to understand staff experience and measure progress against the People Promise. Last year was the first time in five years where we saw a slight decline in the overall response rate.

Achieving a high response rate is critical for producing insights that represent your whole workforce and each of the sectors within it. Remember, data is not shared in departments that receive fewer that 10 responses, so it is imperative that you have at least 10 respondents from each team to ensure that you are able to view the staff feedback.

In this webinar, we are joined by Picker National Programme Lead Jagdip Sidhu, who takes attendees through how Picker, as your contractor, can support with engagement before, during, and after fieldwork to promote the value of the programme. We were also joined by representatives from two organisations that saw a significant increase in response rates across the board. They shared their key learnings to take away and apply to your own programmes.

Read a summary of top tips to increase survey response in our blog here.


Hanan L’Estrange-Snowden – Introduction to the webinar

Jagdip Sidhu – Support available from your contractor

Rachel Andrew – How a dedicated engagement programme resulted in a 13% increase in response rate

Susanna Srivastava – The Staff Survey and Big Conversations, increasing Blackpool’s response rate by 10%

Panel Discussion – Top tips and troubleshooting

Chair’s Summary


Hanan L’Estrange-Snowden, Insight Manager, Picker.

Hanan will be chairing the panel. Working at Picker, Hanan has spent the last seven years supporting organisations to understand and action their staff feedback to improve people’s experiences of health and social care.

Jagdip Sidhu, National Programme Lead, Picker.

Jag boasts over 13 years’ experience in leading complex research projects. As a National Programme Lead at Picker, Jagdip manages the NHS Staff Survey programme, including client acquisition and briefing, advising on best practices, fieldwork management, and delivery of summaries and reports.

Susie Srivastava, Well Team and Engagement Lead, Blackpool Teaching Hospitals NHS Foundation Trust

Susie Srivastava is Blackpool Teaching Hospital’s Staff Wellbeing and Engagement Lead and has a background in further education and organisational development. The Trust Well Team works in partnership with staff and stakeholders to develop the right conditions for all members of staff to give of their best each day, thrive at work, and ensure that #teamBTH is a great place to work.

Rachel Andrew, Head of Organisational Development and Culture, The Dudley Group NHS Foundation Trust

Rachel heads up Organisational Development and Culture at The Dudley Group NHS Foundation Trust having worked there for 10 years.  Her real passion is listening to people and working with them to create a better place to work.  With creativity in mind, Rachel has been implementing new ways of developing people, leadership and changing culture at Dudley for several years with the Staff Survey helping identify challenges and develop solutions.

Three Essential Survey Phases

In a blog, Hanan L’Estrange Snowden breaks down the essential elements for achieving a higher response rate into three key survey phases: before, during, and after fieldwork.

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