Learning from the Best – celebrating patient experience innovations to help deliver the 10 Year Plan

In 2025, the Picker Experience Network (PEN) Awards celebrated over a decade of recognising excellence in patient experience across health and social care.

This year’s Award winners are closely aligned with the ambitions of the NHS 10 Year Plan for England, and demonstrate how innovative, compassionate, and person centred care is already transforming services locally.

With 21 award categories, the 2025 winners and runners-up present how the patient voice, co-production, and inclusive design are steering improvements in quality, safety, and equity.

 ‘Learning from the Best – celebrating patient experience innovations to help deliver the 10 Year Plan’ maps this year’s award-winning initiatives to the Plan’s key priorities. It offers adaptable and scalable examples for healthcare leaders, commissioners, policymakers, and patient experience professionals aiming to embed meaningful change in their own local settings.

Download the paper to discover how you can ‘learn from the best’ and make the highest quality, person centred care for all a reality in your organisation.