Cemplicity and Picker partner to advance person centred care across the Middle East and Africa

Cemplicity, the global provider of real-time digital patient feedback and analytics, today announced a strategic alliance with Picker, the UK’s authority on person centred care.

In an age of rapid technological and AI-driven transformation in healthcare, this partnership distinguishes itself by using advanced digital tools not as an end, but as a means to effectively listen and amplify patient voices. Turning patients feedback into practical, real-time improvements for clinical care, operational excellence, and organisational success.

This partnership brings two complementary organisations together with the respective expertise, synergies, and decades of experience in using the right questions at the right time to provide evidence-based patient feedback effectively to improve the quality of care and health outcomes.

With a shared commitment to empower practical and real-world person centered care, they will deliver high-quality, scalable technology and tools that enable healthcare providers design services that leverage the voices and lived experiences of the people they care for.

A combined strength build on proven track records

Since 1986, Picker has been at the forefront of research into what matters most to patients as they navigate healthcare systems. They played a key role in establishing the NHS’s National Patient Experience Survey programme, setting a benchmark for how care experiences are measured and used to drive improvement. Picker’s survey frameworks and best practices have shaped policy and service delivery across the NHS and influence health providers internationally.

Cemplicity, established in 2013, has worked with Picker for many years, helping clients deploy Picker surveys via its digital platform to optimise response rates and make patient feedback immediately actionable.

By merging Cemplicity’s cutting-edge technology with Picker’s gold-standard, research-based survey frameworks, healthcare providers are now equipped to listen and respond to patients in ways previously out of reach.

This partnership makes use of real-time, digitally captured patient reported experience and insights, seamlessly injecting them into the heart of care delivery. For the first time, providers gain the ability not just to hear from patients at scale, but to integrate those insights directly into decision-making that improves outcomes, streamlines operations, and supports sustainable growth.

Together, Picker and Cemplicity will enhance their impact, offering providers a more powerful and integrated approach to soliciting feedback from patients. Their partnership also creates opportunities for richer, more holistic analysis including international benchmarking, drawing from Cemplicity’s advanced digital insight platform and Picker’s widely used core survey tools.

Clients choosing Picker and Cemplicity will be able to unlock new value and deliver more person centred care at scale.

“This partnership is grounded in a shared belief that better care starts with listening. By working together and using our science and technology, we’re equipping providers with the insight and support they need to understand experiences more deeply and turn that understanding into meaningful change.”

— Blaik Wilson, Chief Executive Officer, Cemplicity

“Picker’s reputation is grounded in rigorous, high-quality research and a commitment to improving care through the experiences of patients. By partnering with Cemplicity, we’re making those insights more accessible, meaningful, dynamic, and impactful, enabling providers to deliver care that is more truly person-centred, no matter where they operate,”

— Phillip Stylianides, Chief Operating Officer, Picker

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Notes to editors

• For media enquiries, please contact the Marketing and Communications team at pressoffice@pickereurope.ac.uk, or phone: 01865 632 235.

Picker’s team of researchers and data scientists are available to support organisations in understanding, measuring, and using workforce and user experience. For queries about our services or to request a call, please contact info@pickereurope.ac.uk.